New national reading movement wants people to read 15 minutes a day – in exchange for cash

The National Library Board (NLB) has introduced a new five-year national reading movement called ReadSG, a gamification initiative which hopes to encourage people to develop a consistent reading habit. To combat the growing trend of consuming short-form content, the campaign encourages people to read for at least 15 minutes every day. Participants can log their daily reading sessions on the government’s crowdsourcing site CrowdTaskSG portal, to earn virtual coins, which can be redeemed for cash. The campaign will begin in September.