This Deepavali, Tanishq, India’s leading jewellery brand, unveils its heartwarming festive campaign “India Wali Diwali”, celebrating the enduring spirit of home, tradition, and togetherness that transcends geography.
The campaign beautifully captures a universal truth – no matter where you are, the spirit of Deepavali glows in your heart.
For Indians living abroad, Deepavali becomes more than just a festival; it is a bridge to home, rekindling nostalgia through shared rituals, the warmth of diyas, and the sparkle of celebration.
Narrated through the eyes of a young girl who has never experienced Deepavali in India, the film unfolds with a sense of wonder.
She watches as her family recreates the magic of an India Wali Diwali overseas – their home lit with diyas, laughter echoing through the rooms, and adorned in elegant Tanishq jewellery that completes every festive moment.
At the heart of this narrative lies Tanishq’s timeless jewellery – each piece symbolising love, connection, and belonging.
From necklaces gifted with affection to bangles that sing with joy, Tanishq’s creations are more than adornments; they are emotional heirlooms that carry the light of togetherness.
“Deepavali is not just a festival; it’s an emotion that connects us to our roots and to each other,” said Mr Aditya Kejriwal, head of marketing, international business, Titan Company. “With India Wali Diwali, we wanted to celebrate that sense of homecoming – the idea that the spirit of Deepavali travels with us, no matter the distance.”
With this campaign, Tanishq continues to blend artistry with emotion, reaffirming its role as a storyteller of heritage and harmony.
India Wali Diwali also strengthens the brand’s connection with the Indian diaspora across Singapore, the Middle East, and the United States, inviting them to celebrate the festival of lights in true Tanishq style – where every sparkle tells a story of love, family, and belonging.
