Global jewellery retailer Joyalukkas has launched the grand edition of its Brilliance Diamond Jewellery Show with the debut of two new collections – Evora and Padmalakshmi – created under its Pride Diamonds label, reinforcing the brand’s international design ambition and cultural storytelling.
The showcase was unveiled simultaneously across 11 countries, including Singapore, the UAE, Oman, Qatar, Bahrain, Saudi Arabia, Kuwait, the United States, the United Kingdom, Australia, and Malaysia. In Singapore, the event was held at the Joyalukkas flagship showroom at 412 Serangoon Road until Feb 8.
The Brilliance Diamond Jewellery Show features a curated range of naturally sourced diamond and gemstone jewellery, placing emphasis on craftsmanship, contemporary design, and purity standards. The newly launched Evora collection stands out for its fluid diamond movement and modern silhouettes, while Padmalakshmi presents traditionally handcrafted gemstone pieces inspired by Goddess Mahalakshmi, symbolising prosperity and abundance through intricate design motifs.
Customers visiting the Singapore showcase were also able to enjoy a series of promotional offers. These included a cashback of S$100 on diamond jewellery purchases of S$2,500 and above, valid throughout the exhibition period. In addition, Joyalukkas offered 100 per cent value on diamond exchange and zero deduction on the exchange of 916 gold, underlining its focus on transparency, and customer assurance.
The launch in Singapore was attended by invited guests, loyal customers, and dignitaries. The chief guest for the event was Ms Pooja Tillu, Deputy High Commissioner at the High Commission of India in Singapore, reflecting the strong community engagement surrounding the brand’s presence in the city.
Speaking at the launch, Mr John Paul Alukkas, Chief Executive Officer of Joyalukkas Jewellery’s international operations, said the Brilliance Diamond Jewellery Show represents the company’s commitment to quality and design innovation.
“With collections like Evora and Padmalakshmi, we celebrate both contemporary individuality and deep-rooted tradition. More than a showcase, this is an invitation for our customers across the world to be part of a meaningful experience that celebrates life’s most radiant moments,” he said.
With a retail network of more than 190 showrooms across 12 countries, Joyalukkas continues to strengthen its global footprint while maintaining its long-standing focus on trust, artistry and customer confidence. The multi-country launch of the Brilliance Diamond Jewellery Show further underscores the brand’s strategy of blending modern elegance with a legacy that spans more than seven decades.
