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Delivering a successful business strategy

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MONOLISA

Mr Krishnamani Kannan’s childhood aspirations of owning a business and becoming an entrepreneur have now become a reality.

The 47-year-old is the CEO of deliver.sg, a platform specialising in long-distance food delivery.

Started with limited funds and a local food delivery concept in 2019, the platform transformed into a comprehensive deliver-as-a-service model, as Mr Krishnamani recognised the changing consumer needs amid challenging circumstances.

The mechanical engineer turned IT entrepreneur, who grew up in Thanjavur, Tamil Nadu, has had quite a journey over the past 25 years, even making a lasting impression in the IT sector along the way.

When he bought a desktop computer with an Internet connection in 1998 while still a college student, he set the groundwork for a modest IT services company.

He moved to Chennai to immerse himself in the realm of website design and development after earning his engineering degree. He was eager to expand his horizons.

A coveted position at IBM in Bengaluru as a Siebel customer relationship management application consultant was Mr Krishnamani’s reward for his unwavering dedication and voracious appetite for information.

As a result of this stint, he had the opportunity to visit the Netherlands, where he helped companies incorporate Siebel CRM applications.

He began a new chapter in his life in 2006 when he moved to Singapore.  He then lived and worked professionally in Australia and Malaysia, before returning to Singapore.

Drawing on his software engineering background and having worked for financial institutions and technology companies in developed countries, he decided to venture into entrepreneurship during the Covid-19 pandemic.

“During that period, I observed a surge in online shopping and delivery services, even among individuals unfamiliar with the Internet,” said Mr Krishnamani, now a Singapore PR.

“I saw it as the perfect timing to initiate a business.”

He co-founded deliver.sg and, under his direction, the company underwent rapid expansion. His leadership played a pivotal role in driving the company’s growth, escalating annual orders from 100,000 to 250,000.

Soon, the business expanded to Thailand, Cambodia, the Philippines and Malaysia.

“Sustainable business growth requires understanding and meeting customer needs while being adaptable,” said Mr Krishnamani.

He attributed deliver.sg’s success to the support from his team and customer base.

“Mr Krishnamani is one of the most dedicated and hardworking individuals I have worked with,” said deliver.sg co-founder and chief operating officer Naresh Kumar Rajendran. “He is always building connections, coming up with new ideas and driving the business forward.”

For his work, Mr Krishnamani received the Singapore Business Review magazine’s Executive of the Year – Logistics award at its Excellence Awards last November.

Currently, he is engaged in extending deliver.sg’s services beyond food delivery to address essential requirements such as vaccine distribution.

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“During Covid-19, I observed a surge in online shopping and delivery services. I saw it as the perfect timing to initiate a business.”
Krishnamani Kannan, CEO of deliver.sg (left). 
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