Leading global jewellery retailer Joyalukkas has announced the appointment of acclaimed Indian actress Samantha Ruth Prabhu as its new brand ambassador. The collaboration is set to shine a fresh spotlight on the brand’s timeless elegance and international legacy of craftsmanship.
Samantha, often hailed as a “Lady Superstar” for her acclaimed performances and style, joins Joyalukkas to represent its signature collections across global markets.
The partnership marks a major milestone for the brand as it reinforces its image with an ambassador who embodies grace, confidence, and contemporary femininity.
“Samantha embodies the spirit of the modern woman – confident, stylish, and truly distinctive,” said Dr Joy Alukkas, chairman of the Joyalukkas Group. “Her charisma aligns perfectly with our ethos of celebrating life’s treasured moments through fine jewellery. We are delighted to welcome her into the Joyalukkas family.”
With a career spanning award-winning films in Tamil, Telugu, and Hindi cinema, Samantha brings with her a massive fan base and a global appeal. She joins fellow actor Kajol as one of two brand ambassadors now representing Joyalukkas worldwide.
Speaking about the partnership, Samantha said: “Jewellery has always been deeply personal for me – each piece carries emotion, celebration, and strength. Joyalukkas captures this beautifully. I’m excited to partner with a brand that celebrates beauty with substance and inspires women everywhere to shine with confidence.”
The partnership will debut with a new integrated global campaign in the coming months, where Samantha will feature in a series of ads that highlight Joyalukkas’ diverse design heritage.
Joyalukkas, with over 160 showrooms in 11 countries, is one of the world’s largest jewellery retailers, and continues to expand its global footprint with high-profile ambassadors and innovative campaigns.
