United States-based Indian businessman Ajay Thakore, CEO of Doctor Multimedia, has become a target for social media users after he shared a video of himself purchasing a luxury item for his dog.
The Instagram clip shows him picking a Louis Vuitton dog suitcase called “Bone Trunk” worth Rs14 lakh ($22,000).
The bag is part of Louis Vuitton’s Spring/Summer 2025 Men’s Pre-Collection, which is inspired by the world of dog shows.
“Aspen’s always spending money like there’s no tomorrow. $20k Louis Vuitton bone trunk,” Mr Thakore wrote alongside the video.
The clip shows him entering a Louis Vuitton store, greeting the staff and jokingly saying: “I think my dog has something to pick up.”
An individual then reveals the item the businessman was picking up – an LV Bone Trunk priced at Rs14 lakh, according to LV’s website.
The website describes the product as a “hard-sided suitcase” that resembles a bone and contains a varnished wooden tray with two bowls.
The video, which has been viewed more than 1.7 million times, has seemingly upset many people, with some suggesting it would have been better for Mr Thakore to donate the money to a dog shelter.
One person commented: “And people are starving in the world… how sad,” while another said: “Think about all the good that 20k could do for shelter dogs. I don’t get this at all.”
Another user said: “Man, this really is a grotesque illustration of what’s wrong in society. Imagine being such a gullible brand slave that you spaff 10s of thousands on something so goddam pointless just so you can show off about it. How achingly insecure would you have to be to resort to this? Just a sickening lack of awareness or values.”
In response to one of the comments, Mr Thakore wrote: “My kid is worth 9 figures and will live off 12 million a year with 100 mil in a trust. How much is your kiddo worth?”
He added: “I also employ hundreds of people and donate 8 figures to charity and animal shelters. What exactly do you do besides waste time on Instagram.”
Earlier this year, Mr Thakore, also known as “Ace Rogers” on social media, made headlines for allegedly threatening to kill a dock worker who refused to park his Lamborghini yacht at the Marriot Marina in San Diego.
During the heated argument documented on video, the California-based businessman also exposed his genitals to the worker, saying, “I will kill you, you know I will kill you, I will kill”.
The worker Joseph Holt told CBS 8 that Mr Thakore had shown him the middle finger and threw hundred-dollar bills into the water.
The minimum-wage worker said: “He was saying I’m nobody and I’m nothing, I work a silly job. He said that he knows people, he has connections, he can change my life and ruin it.
“He then dropped his pants and started to make gestures to everybody watching and me.”
After an investigation by San Diego Harbour Police, the City Attorney’s Office charged Mr Thakore with indecent exposure.
