Culture

Why Saiyaara is Winning Hearts

8e99bdf6-e983-470a-803b-5ff087457568
Ahaan Panday and Aneet Padda in Saiyaara.
Photo: Youtube

While Indian movies are often driven by star power and marketing blitz, Saiyaara – a romantic drama starring newcomers Ahaan Panday and Aneet Padda – has emerged as an unlikely yet undeniable box office sensation.

Directed by Mohit Suri and produced by Yash Raj Films, the Bollywood film has not only crossed the Rs130 crore ($19.2 million) mark within its first five days but has also captivated audiences with its sincerity and emotional depth, reported the Hindustan Times.

So, what exactly is fuelling the success of Saiyaara? Why has a modestly mounted love story, devoid of superstars, captured the nation’s imagination?

At its core, Saiyaara is a story of love – timeless, heartbreaking and beautifully told. The film revolves around Krish Kapoor, a short-tempered musician, and Vaani, a shy and ambitious journalist.

Their romance unfolds not through grand gestures or exotic backdrops, but in the everyday moments that make love real. It’s classic Mohit: emotionally charged, passionately narrated and drenched in sentimentality. And that, perhaps, is the film’s biggest strength.

Audiences have longed for a return to the kind of love stories that don’t try too hard to be clever or modern. Saiyaara brings back that old-school charm, echoing the emotional tones of films like Aashiqui 2, Rockstar and Sanam Teri Kasam.

In an era of cynical content and viral gimmicks, Saiyaara dares to be sincere, noted India Today.

Much of Saiyaara’s magic lies in the chemistry of its fresh-faced leads. Ahaan Panday and Aneet Padda, despite being debutants, deliver performances that feel lived-in and authentic.

There’s a vulnerability in their portrayals that resonates with viewers. Industry veterans have taken note too – Aamir Khan’s production house posted a congratulatory message on Instagram, praising the duo for their “grace and depth”.

Critics and fans alike have lauded the film’s casting. It’s rare to see two newcomers hold their own in a major theatrical release and emerge as breakout stars. But that’s exactly what Ahaan and Aneet have done – connected with an audience through honest, heartfelt performances.

If Saiyaara is a love story, its music is the heartbeat. The film’s soundtrack, particularly the title track sung by Faheem Abdullah, has struck a powerful emotional chord with listeners. It even entered the Spotify Global Top 50, a rare feat for a Bollywood love song.

Mohit reportedly spent five years curating the music for Saiyaara, and it shows. Each track feels like a carefully composed poem, seamlessly woven into the narrative.

Unlike formulaic soundtracks that often feel like afterthoughts, the music here serves as an emotional anchor– elevating the romance and deepening the characters.

The promotional campaign for Saiyaara was refreshingly understated. The film didn’t rely on sensationalism or celebrity endorsements to generate buzz. Instead, it let curiosity do the work.

The trailers posed more questions than they answered: Who are these two people? How does their love story unfold? Does it end in heartbreak or hope?

This ambiguity fuelled online chatter, memes and countless fan theories, especially on platforms like Reddit and X. People showed up to the theatres not just for the film, but to find answers.

The film’s emotional resonance has led to an outpouring of support on social media. From Alia Bhatt to Varun Dhawan, several Bollywood stars have praised the film, helping it gain traction with younger audiences.

Packed theatres and viral reactions – many involving tearful viewers – have become common sights across the country.

Veteran filmmaker Subhash Ghai pointed out the significance of Saiyaara’s success, calling it a “wake-up call” for producers to invest more in stories and less in marketing stunts or big names, reported the Hindustan Times.

That endorsement reflects a broader industry sentiment: storytelling is back in style.

Like many successful films, Saiyaara hasn’t escaped scrutiny. Some netizens have alleged that the plot bears striking similarities to the 2004 Korean film A Moment to Remember. While Mohit has yet to comment on the claims, the debate has only added to the film’s buzz.

Perhaps Saiyaara’s greatest achievement is its ability to bring Gen Z back to cinemas. This is a generation raised on short-form content, streaming platforms and digital distractions.

For them, going to the theatre is often reserved for franchise spectacles or superhero sagas. Yet, here they are – watching, weeping and falling in love with a simple, melodious romance.

quote-icom
“When a new star-cast film creates a wave at the box office, it sends a clear message to investors and producers not to make an overbudget film more than a good story needs – not to invest in main actors more than your production cost and no extra spend on marketing stunts.”
Veteran filmmaker Subhash Ghai
promote-epaper-desk
Read this week’s digital edition of Tabla! online
Read our ePaper